Whilst customers go wild for a great cocktail nowadays, and many businesses have seized the opportunity by offering 2-4-1 offers and cocktail nights, this was not always the case.
Did you know that mixing drinks to create a ‘cocktail’ only began in the early 1860s, when legendary American mixologist Jerry Thomas published “How To Mix Drinks or the Bon Vivant’s Companion”.
Cocktails then continued to rise in popularity between 1880 and 1915, but this rise was stopped in its tracks by Prohibition between 1920 and 1933, when cocktail drinkers resorted to ‘bathtub gin’ and moonshine to sate their cocktail thirst.
Following the end of Prohibition in the US , cocktails took some time to creep back into prominence, with the 1950s and ‘60s heralding drinks such as the dry martini, with just a few ingredients. The ‘70s and ‘80s saw the rise of bartenders performing elaborate routines (think Tom Cruise in Cocktail), but cocktails were still not back to their previous levels of sophistication, with ingredients added to mask the taste of alcohol in a bid to encourage drinkers to consume more.
The real cocktail renaissance has taken place in the last decade, with a more sophisticated take on the cocktail – using high end alcohols and fresh ingredients to create a cocktail that drinkers will not forget.
Cocktail bars are now popular additions at any wedding, function, or outdoor party – in part due to the availability of portable and pop up cocktail bars. They can provide a versatile alternative to a static bar, and can be used for a variety of events, both in and outdoors.
To find out more about using portable bars at your venue, contact Oasis Bars today on 01858 881 115.